Thursday, October 22, 2009

Just brainstorming a new logo design

For Hi Lo supermarkets, a local grocery chain. They didn't ask for this or anything, but they've been using the same logo since the 70's so I figured a bit of an update was in order.

Here's the old one:

And my redesign:

I went with much cleaner lines, glossy edges, minimalist fonts, heavy use of negative space for that breathy, expansive feel and bright colours for basic eyecatching. Doubt they'll like it though.

1 comment:

Andre Bagoo said...

Yea dred that logo is in NEED OF A REDESIGN lol!

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